Alligators and search marketing...

I spent 4 days in Florida about 2 weeks ago for an industry conference called The Search Insider Summit. This particular conference series is always good for our company and this spring's was no different. Along with the in-depth conference sessions and time spent networking with clients and colleagues we also get a chance to explore the area in which we are spending our time. This round it meant taking an air boat ride through the Everglades. I was fully prepared for the experience and had my trusty camera ready to photograph the varied wildlife - including alligators. Surprisingly we didn't see a single Alligator in the wild. In fact, we didn't see a single animal during our tour. While I enjoyed the ride it was terribly disappointing that we didn't get to see anything other than mud, water and trees. The photo below was taken on the dock where we boarded our air boat for the tour. At least this gator wasn't shy.